483: Nailing the customer experience to improve product value

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  We all want to
create products that customers find valuable and even delightful.
But accomplishing that is complicated, and some teams lose focus on
the real objective or start without a clear vision for what they
need to accomplish. How can using the customer experience journey
help you make better products? We are about to find out with Jason
Friedman. Jason has started successful businesses in several
industries including medical diagnostics, automotive, spirits, and
digital media. He has taken his experience and knowledge and
focused it to help companies gain an unfair advantage over their
competition through the art and science of designing their
“customer experience journey.” He is founder and CEO of CXFormula,
which works with entrepreneurs to Fortune 100 companies including
Nike, Universal Studios, Burger King, Bank of America, and others.