484: Making customer research easier – with Prashant Mahajan

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Today we are
talking about aspects of the Market Research knowledge area
for product mastery. Specifically, we are discussing how to
overcome challenges collecting actionable customer insights.
Helping us with this is Prashant Mahajan, the founder
of  Zeda.io. Prashant is an experienced product manager and
leader, having guided product development in several organizations.
In these experiences, he identified a critical gap: Many
Product Managers are unsure if they are building the right products
because they can’t access customer feedback, customer insight, or
sentiment. This led him to developing Zeda.io, which is also
focused on the importance of publicly sharing product roadmaps and
progress with customers.