491: Product Design & Development

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode: This article explores
the crucial role of product design in product management, focusing
on ideation and concept design tools. It covers various ideation
techniques such as SCAMPER, brainstorming, mind mapping,
storyboarding, brainwriting, Six Thinking Hats, Delphi,
ethnography, Day in the Life, empathy analysis, personas, and
customer journey maps. The article also delves into concept design,
discussing the Kano Method for classifying product requirements and
identifying customer perceptions. By understanding and applying
these tools, product managers can create customer-centric products
that drive satisfaction, differentiation, and competitive
advantage.