492: Mastering Market Research

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Market research
is essential for product managers to make informed business
decisions and to create products customers love. Common market
research methods include focus groups, interviews, ethnographic
research, customer site visits, and social media. Each has
advantages and disadvantages. Using multiple methods provides a
more complete and insightful picture of customer needs. Qualitative
research uncovers deep insights, while quantitative research offers
statistical confidence. The goal is to understand the target
market, identify unmet needs, and inform product design and
marketing. Successful companies leverage market research to drive
innovation and revenue growth.