498: Real-world use of product life cycle management – with John Rovnan

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Product
lifecycle management is key to successful product development and
innovation. This article explores the stages of a product’s life,
from launch to retirement, and how they differ across industries
and product types. Here are the main takeaways: The classic product
lifecycle stages are introduction, growth, maturity, decline, and
retirement.For software and SaaS products, development and
lifecycle management often overlap.Ongoing customer feedback is
vital throughout the product’s life.Teamwork across different
departments is crucial for effective lifecycle
management.Strategies need to be adapted for different types of
products and industries.Innovation is key to extending and
improving the product lifecycle. Understanding these ideas and
using them well can help product managers handle the complexities
of product lifecycle management and drive innovation in their
companies.