500: Evolving trends in product management: What every PM and VP Needs to Know –

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Tony Ulwick,
creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation
(ODI), a revolutionary approach to product management. ODI shifts
focus from generating ideas to understanding and addressing
customer needs, leading to more successful products and
innovations. ODI prioritizes understanding customer needs over
generating product ideasThe approach uses both qualitative and
quantitative research to identify unmet customer needsKey
components include the job map, need statements, and the
opportunity algorithmODI stays focused on customer problems, not
potential solutions This customer-centric approach to innovation
offers product managers a structured method to create products that
truly meet market needs and drive business success.