504: Market Research for Product Innovation – with Chip Chomyn

Global Product Management Talk is pleased to bring you the next
episode of... Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and
managing products become more successful, grow their careers, and
STANDOUT from their peers. About the Episode:  Market research
is a key part of product development and management. In this
episode, Chip Chonym explains why market research matters
throughout the innovation process, discussing both qualitative and
quantitative methods. He covers the “double diamond” approach, how
to talk about value, pricing strategies, and how market research
helps make smart decisions. Chip emphasizes that product managers
should see market research as an ongoing process and provides
practical tips for doing effective research.