DataPOWA - Measuring sponsorship value

Interviewing Michael Flynn from DataPOWA, a sports and
entertainment sponsorship and digital marketing agency. DataPOWA
provides brands and rights holders with detailed measurement of
actual and potential value of sponsorships alongside digital
maximization solutions for marketing programs giving you access
and power from your own data and DataPOWA’s Marketing BigData
assets. Find out more at http://datapowa.co.uk/. Hosted by
Benjamin Penkert from SportsTechX - Data & Insights about
SportsTech startups and the surrounding ecosystem.