Credenza - The Blockchain Enablement Platform For All Sports Fans

Interviewing Sandy Khaund, Founder & CEO @Credenza


Credenza enables brands, sports, luxury goods and entertainment
clients to integrate web3 technologies into existing operations
to enhance direct-to-fan/consumer relationships and create new
revenue streams both online and offline. Credenza’s vision of
web3 and traditional retail unite to enhance customer experience
and engagement.


In this conversation, Sandy talks about his journey as an
individual working with Fortune 500 companies, investor & now
a founder. He also talks about his journey of founding his
company Upgraded which was eventually acquired by
Ticketmaster/Live Nation in September 2018. He then founded
Credenza with a purpose of bringing Web3 tech to sports,
entertainment, brands. He then speaks about how blockchain can
essentially solve a lot of problems and add value. He then speaks
about how NFTs are moving on from a novelty item to becoming a
utility item with a lot of use cases. He then moves on to speak
about how they at Credenza are making a difference to women’s
sports by creating new monetization and revenue opportunities. He
then speaks about the upcoming products at Credenza which could
be a gamechanger in sports commercialisation. In the last part he
puts on his investor hat once again and speaks about the trends
he sees coming up in the future.


Hosted by Rohn Malhotra from SportsTechX - Data & Insights
about SportsTech startups and the surrounding ecosystem.