EuroLeague Basketball - European professional basketball club competition

 Interviewing Rayde Luis Baez, Strategic Commercial advisor
of EuroLeague Basketball





EuroLeague Basketball is a European professional basketball club
competition. The league is widely recognised as the top-tier
league in Europe and consists of 18 teams, of which 16 are given
long-term licenses and wild cards, making the league a
semi-closed league. The EuroLeague is one of the most popular
indoor sports leagues in the world and its in stadium attendance
is second only to the National Basketball Association (NBA), To
learn more, visit www.euroleaguebasketball.net





In this conversation, Rayde talks about his experience in
multiple roles with the EuroLeague and as a rights holder. He
also gives us an insight about how they navigated the digital
collectibles space by understanding their product and how they
want their fans to interact with it. Rayde also takes us through
the method by which they work with multiple partners in a new
space in order to mitigate risks and test what works best in the
market. He talks about the processes in the back office that
makes strategic decisions in their positioning within the tech
space.





Hosted by Rohn Malhotra from SportsTechX - Data & Insights
about SportsTech startups and the surrounding ecosystem.