Vitruve - Bringing data into the weightroom

Interviewing Iker Zubizarreta, Co-Founder & CTO of Vitruve


Vitruve is a Spanish tech startup that develops software and
hardware applied to sports performance, focused on strength
training sessions in the weight room. Where traditionally,
strength training has been based on the subjective perceptions of
coaches or athletes, Vitruve applies an objective approach to
obtain the necessary data that will make athletes better. It is
the tool used by thousands of coaches and athletes because it has
the highest precision in the market with a scientific validation
study that supports it. To learn more, visit www.vitruve.fit


In this conversation, Iker talks about his career as an
electrical engineer and his passion for sports that led him to
co-founding Vitruve. He also outlines the business of Vitruve and
how the focus is now on B2B with facilities being their biggest
direct consumers while they also garner interests from medical
facilities, strength & conditioning coaches and some
individual athletes as well. Iker describes the tech as a
combination of hardware and software that allows athletes to
determine the optimal weight to train with while optimizing their
performance and reducing injuries where the focus is not just on
increasing the weight but also on velocity as a measure of
performance.


Hosted by Rohn Malhotra from SportsTechX - Data & Insights
about SportsTech startups and the surrounding ecosystem.