#152 Rooter - India’s leading Game Streaming and eSports platform.

Interviewing Piyush Kumar, CEO of Rooter


Rooter is India’s leading Game Streaming and eSports platform.
The company is on a mission to provide a fair and inspiring
platform to gaming content creators, helping them produce
entertaining content that is unique to their personas while
benefiting from monetizable opportunities for their efforts. At
the same time, by building a rich and diverse content repository,
driving effortless discovery, personalized recommendations, and
convenient share-ability, the platform offers immersive community
experiences for gaming enthusiasts to connect and bond over. With
close to 50 mn downloads to date, Rooter is the No. 1 sports app
on Google Playstore – a rank it retains since October 2020.
Rooter has raised over USD 32 Mn in capital from a marque
investor base and is playing a key role in driving India’s gaming


creator economy. The company now envisions becoming India’s first
unicorn in the game streaming space. To learn more, visit
https://www.rooter.gg/


In this conversation, Piyush talks about his journey that began
in advertising to then moving across various sectors in the
corporate world to then starting Rooter in 2016. It was set up on
the basis of a crystal clear objective - to bring like minded
people together into one platform. He talks about how the drop in
cost of data usage in India boosted the use of mobiles and online
gaming and content consumption. He also highlights how the
lockdown caused an unimaginable surge and growth around the
gaming industry and by 2020 the Indian content marketing was at
its peak. Piyush also deep dives into Rooter by numbers giving us
in depth insights into the growth and trajectory.


Hosted by Rohn Malhotra from SportsTechX - Data & Insights
about SportsTech startups and the surrounding ecosystem.