1080 Motion: Improving speed, power and force #213

Continuing our series on innovations in sports broadcasting, this
week we have Anna-Carin Månsson, CEO and Manni
Svensson, Executive Chairman of 1080 Motion. 





Mani and Anna, discuss the origin story of their company and the
problem they solve. They provide an overview of their product,
which is an electric cable machine that allows for controlled
load and speed in training. They highlight their focus on elite
athletes and their success in working with Olympic track and
field teams, NHL teams, and professional soccer teams. They also
discuss the evolution of the market readiness for their product
and their plans for the future, including expanding into the
rehabilitation market. They emphasize the importance of hiring
the right people and the challenges of delivering hardware
products.





1080 is the leader in robotic technology solutions for
neuromuscular testing and training in sports and rehabilitation.
The intelligence in their solutions resides in the software and
algorithms designed to test, analyze, and train physical
performance. As a pioneer in pushing the boundaries in
performance, their development efforts are always focused on
bringing professional users the best and most efficient ways of
helping athletes and patients excel in their game.





To learn more, visit: www.1080motion.com 





Get in touch with Anna-Carin Månsson at:
https://www.linkedin.com/in/anna-carin-m%C3%A5nsson-9398765/





Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of
Data & Insights about SportsTech startups and the surrounding
ecosystem.





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Chapters


00:00 Introduction and Origin Story


03:48 Problem and Solution: Controlled Load and Speed in Training
and Rehabilitation


08:04 Working with Elite Athletes and Sports Teams


12:27 Evolution of Market Readiness for 1080 Motion


17:09 Future Plans: Expanding into the Rehabilitation Market


20:38 Challenges of Delivering Hardware Products


27:26 Favorite Sporting Moments