Pendular: AI-driven sports highlights in real time #215

Last in our series on innovations in sports broadcasting, this
week we have Carlos Ballesteros Hernández, Co-founder & CEO
at Pendular.





Carlos discusses the journey of setting up the company and the
problem they solve in the broadcasting space. Being a serial
entrepreneur, Carlos has rich advice for others looking to enter
this space; given his extensive experience in overcoming
challenges while setting these companies up. 





Pendular generates automated highlights and real-time clips from
streaming feeds for clubs and broadcasters. Their technology
eliminates the need for manual editing and saves costs for
companies. Their turnaround time for generating highlights is
just one to two minutes. They are now working with top sports
entities like the Australian Open and are growing rapidly. 





Takeaways:




The future of sports content involves personalized and
hyper-personalized content, and AI will play a crucial role
in generating and analyzing content.




Linear TV will not die, but the way people consume content is
changing, and companies need to adapt to new consumption
patterns.




They started with a focus on vertical video content and have
expanded to other formats.




They are working on implementing AI capabilities to analyze
entire games and personalize content.







To learn more, visit: https://pendular.io/ 





Get in touch with Carlos Ballesteros Hernández at:
www.linkedin.com/in/carlos-ballesteros-hernandez/ 





Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of
Data & Insights about SportsTech startups and the surrounding
ecosystem.





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Chapters


00:00 Setting up Pendular 


03:50 Generating Videos in Various Formats


08:28 Challenges and Success Stories


15:04 Advice for Entrepreneurs


19:36 Personalizing Content and AI Capabilities


23:10 Future of Sports Broadcasting


27:45 Favorite Sporting Moment


29:41 Next Steps for Pendular