55: Values Based Selling: Why Purpose and Authenticity Win w/Catie Ivey, Demandbase

Catie Ivey is the Regional Vice President of Sales at Demandbase,
which is a leading B2B marketing platform. Prior to joining
Demandbase, Catie ran revenue teams at Marketo, Insightpool,
Salesforce, and Meltwater. She has deep expertise in MarTech
specifically and how to better leverage technology to scale
revenue teams. Catie is a huge advocate for getting more women
into sales and sales leadership, so many of the topics we talk
about here on ‘Women in Sales’ are topics she speaks passionately
about.