61: Why Data Isn't Simply An Operations Problem w/Tracy Eiler, InsideView

Tracy Eiler is the Chief Marketing Officer at InsideView.
She has been driving marketing strategy at both cloud-based
and traditional enterprise technology companies for 25 years. At
InsideView, Tracy leads the end-to-end marketing strategy and
initiatives. Tracy came to InsideView from her own marketing
consulting firm. Previously, Tracy held executive roles at
Replicon, Cloud9, MarkLogic, Postini, and Business Objects. She
also founded and ran a successful technology communications
agency.