167: Buyer First by Carole Mahoney of Unbound Growth - Book Review

Carole Mahoney has written an excellent book for sales
professionals and entrepreneurs on collaborative selling and in
changing the sales industry. She mixes in stories, anecdotes and
statistics to help one learn and improve around critical sales
skills and mindset for success. 


00:00 Introduction and Guest Background


00:59 Carol's Journey and Book Contribution


02:48 The Impact of 'Buyer First' on Salespeople


04:57 The Concept of Collaborative Selling


09:20 The Importance of Mindset in Sales


10:56 Overcoming Non-Supportive Beliefs


17:49 Personal Growth Through Writing 'Buyer First'


19:39 Dealing with Bad Sales Days and Final Thoughts


 


Find Carole on LinkedIn 


Order BuyerFirst on Amazon or here:
https://carolemahoney.com/books/buyerfirstbook/