183: Say What They Cant Unhear, New Book by Tamsen Webster

Brilliant business author Tamsen Webster has just released her
newest book, Say What They Can't Unhear: The 9 Principles of
Lasting Change. 


Tamsen describes the new book: The book is a compact and
actionable guide that will get leaders (and others!) thinking
differently about where change comes from and how to initiate it.
By introducing and exploring nine “persuasion proverbs,” I
highlight the behavioral, cognitive, and psychological principles
that underpin lasting change, and offer a powerful alternative to
the standard tactics of influence and persuasion. The outlined
concepts are easy to remember, simple to implement, and will give
readers the tools to transform any audience of lukewarm prospects
into passionate believers.


We started off talking about "ethical persuasion" - a huge
important aspect in professional selling. Join the conversation
and check out Tamsen's book. 


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