The Real Reason Your Customers Buy with Bob Moesta

With so many moving pieces, it can be hard to truly understand
why your customers actually bought from you. But fear not,
because a simple framework called Jobs To Be Done will ensure
you're giving your customers exactly what they need. The
co-architect of the Jobs To Be Done framework Bob Moesta joins
Katelyn Bourgoin to explain: 


Why Customers Lie To Themselves and To You

The Difference In Language Between Active And Passive
Shopping

The Four Forces That Influence All Buying Decisions

What Really Matters To Your Customers

And So Much More



Bob Moesta is the President and CEO of The Re-Wired Group and
co-architect of the Jobs To Be Done Framework. His new book
Demand-Side Sales 101 is now available. 


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Twitter: https://twitter.com/bmoesta


LinkedIn: https://www.linkedin.com/in/bobmoesta/


Book:
https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q


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