Customer Show

It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.  On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers his competition to be Netflix and ketchup How to create customer experiences that spark joy What Eli looks for when hiring a customer experience teammate And so much more Eli Weiss is the Director of Customer Experience at OLIPOP. Twitter: https://twitter.com/eliweisss LinkedIn: https://www.linkedin.com/in/eliweisss OLIPOP: https://drinkolipop.com/ ------- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.  On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.  LinkedIn: https://www.linkedin.com/in/rebeccasadwick/ Twitter: https://twitter.com/rebeccasadwick Strategica Partners: https://strategica.partners/ More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/ ----- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator