How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz

When you think of innovation, businesses like banks and
manufacturers likely won't come to mind. But as you'll learn in
this episode, those massive businesses require a special mindset in
order to get their customers to care. Innovation expert Ben
Yoskovitz joins Katelyn Bourgoin to share: How To Find Out What
Customers Really Care About Why Big Companies Need To Focus Small
To Think Big What It Takes To Have An Innovation Mindset And So
Much More Ben Yoskovitz is a founding partner of the innovation
firm Highline Beta. He is also the co-author of Lean Analytics.
Twitter: https://twitter.com/byosko LinkedIn:
https://www.linkedin.com/in/byosko/ Highline Beta:
https://highlinebeta.com/ ---- Follow Katelyn on Twitter:
https://twitter.com/KateBour Get your free Customer Ranking
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