05. Peter Spijkers – TUI

In this episode, Peter Spijkers talks about his role as an
innovation lead at TUI. After doing his graduation internship at
TUI, Peter decided to continue his career there. Together with
another colleague they became a two-men team, responsible for
driving innovation within TUI. Peter explains, among others, how
they’ve contributed to the innovation culture within the company,
what it’s like to design for holiday experiences, the risks of
pushing technology and the importance of information provision in
user experiences. Note: unfortunately there were some difficulties
with the quality of the recording. Therefore, you might notice this
while listening. Key words: - Innovation culture - Holiday
experiences - Travel industry - Vertical customer experience
integration - Technology push - Conversational AI - Visionary
thinking - The Horizon model - Impact of COVID19 - Information
provision - Data transparency - The commercial side of design -
Buzzword bingo DISCLAIMER: all speakers on the podcast speak on
behalf of themselves and do not represent the company they work
for.