15. Seun Olatunji – Freelance Design Strategist

Seun started as a graphic designer and developed his career into
being a successful freelance design strategist today. As he's based
in Nigeria, he shares with us what the design strategy industry
looks like over there and how he supports organizations in "going
from standardization to humanization". In addition, he also shares
a project example that illustrates how user research can change the
course of a project. Key words: - Freelancing - User research -
Butterfly Works - Design Strategy in Nigeria - Human-centricity -
Strategic Fore sighting - Adaptability - Started as a Graphic
Designer - Executive design strategy roles - Tim Brown DISCLAIMER:
all speakers on this podcast speak on behalf of themselves and do
not represent the company they work for.