07. Blanca Fernández Hernando – IBM iX

Blanca is a User Experience Consultant at IBM iX, a design
consultancy within IBM. Together we discuss what it is like to be a
consultant within a tech company and, as we have similar roles, we
compare our experiences within Microsoft and IBM. If you’re
interested in becoming a design strategist within the field of
tech-driven innovation, this is definitely an episode you want to
listen to. Key words: • Business strategy • User experience design
• Consulting • Interface design • IBM Garage • Corporate Startups •
Fuzzy Front End • Product owner • Collaborating with developers •
Agile processes • (Digital) Architects • The power of visualization
• Service Design • Coaching in remote working • Sustainability
DISCLAIMER: all speakers on this podcast, speak on behalf of
themselves and do not represent the company they work for.