09. Gustavo Zepeda – PWC

Gustavo Zepeda is an experience strategist at PWC and in this
episode we discuss the ins and outs on experience consulting. In
addition, Gustavo talks about humanity-centered design, how it’s
different from human-centered design and why it is a trending
subject. Many thanks to Gustavo for joining the podcast and sharing
your insights with us! Key words: - Experience consulting -
Evidence-based research - Business Experience Design (BXD) approach
- Double Diamond process - Fuzzy front end - RFPs (Requests For
Proposal) - Co-creation - Creative facilitation - Humanity-centered
design - Personal branding DISCLAIMER: all speakers on this podcast
speak on behalf of themselves and do not represent the company they
work for.