Steven Smith: Kanye’s Sneaker God

With a creative vision that consistently reaches into the future,
Steven Smith is used to his designs being misunderstood before
they become enduring classics. He spent much of his career as a
sneaker designer for brands including Reebok, for which he
created the iconic Fury; and for Nike, who mysteriously dismissed
him after he passed 40. Now he is unleashing his unbridled
creativity designing Yeezys with Kanye West. He tells us about
his passion for all kinds of design, how the arrival of the
Walkman changed the sneaker industry, and why he races his VW
Beetle but simply drives his Porsche.


“I always looked at it as like: If I show this design and people
get really nervous and uncomfortable, I’m going the right
direction.”


https://www.instagram.com/stevensmith/





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