New Research: Smell Can Improve Brain Function with Fabrice Croisé and Dr. Michael Leon

Today we have Phd professor and researcher Michael Leon on the
show alongside perfume entrepreneur and founder of Scents of
Wood, Fabrice Croisé. In July, Prof Leon published a study which
identified a link between olfactory stimulation and memory
improvement. Participants in the enriched group’s memories
improved by 226%. Michael also discusses how regular exposure to
varied scents (think 40 per day) can actually combat the effects
of dementia. Join us to learn about this fascinating connection
and what you can do to take advantage of this new
knowledge. 





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Key Moments


“We gave humans different odors on a regular basis, and over the
course of six months, they too had a massive improvement in their
memory 226% better than a similar group of older adults who
didn't get this kind of olfactory enrichment”





“When you look at sommeliers and perfumers, the memory parts of
their brains have expanded significantly. So it's not just that
they're experiencing a nice odor, it's that it's actually
changing the memory centers of their brain.” 





“I'm fascinated. I mean I've never, of the many, many, many
things that I've heard about about smelling and fragrances and
scent over the past 30 years of my career, I've never heard this
and it's obviously not the angle that we usually take when we
create a fragrance, but it is incredibly fascinating.”





Get in Touch with Dr. Michael Leon:


Memory Air


mleon@uci.edu


Michael’s Study





Get in Touch with Fabrice Croisé


Scents of Wood


Instagram


Say hi to the AGEIST team!