Crazy Sh*t In Real Estate with Leigh Brown - Episode #30 with Tara Christianson

Summary:

Being a realtor isn’t as easy as you think, especially for the
newbies in the biz! Listen as Tara Christianson explains how her
naivety made her spend $15,000 of her own hard-earned money for a
single listing that she never even sold!


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Time Stamped Show Notes:

00:27 – Introducing Tara

00:47 – Tara started as an agent before transitioning to life
as a technology and training director



02:25 – Tara’s first listing was a $1.7M house

02:55 – Her clients lied to her about the price

03:08 – The market started to drop

03:25 – Tara finally secured an offer for $1.4M



03:33 – By that time, Tara has invested already
$15,000 in marketing

04:48 – The listing has been up for 6 months



05:02 – The owners declined the offer



05:19 – Why?—because they were just using their home
as an ATM



05:45 – The owners didn’t want to get the ‘embarrassment’
of a short sale situation, so they pulled off the market

06:00 – Tara lost the $15,000 she sank into marketing and
an additional $12,,000 in her first year of real estate



07:37 – Timing is everything in real estate business

08:25 – Homeowners don’t understand that there isn’t any
expense account in real estate

09:36 – Sometimes, a short-sale may be the smart economic
decision

09:56 – Reach Tara on her website or Tara@techwithTLC.com

10:43 – Are you a listener with a crazy story to share? Ping
Leigh at www.crazyshitinrealestate.com

3 Key Points Think for yourself. Don’t do things just because
people tell you to. Always know the numbers. Spend time developing
the right marketing strategy—don’t just start marketing blindly.
Credits

Audio Production by Chris Mottram

Show Notes provided by Mallard Creatives

Cover Design by Two Minds Design

Original Music by Rimsky Music