Crazy Sh*t In Real Estate with Leigh Brown - Episode #63 with Missi Howell

Having multiple customers at one time is part of the job in
real estate—but, how about when you have 2 customers ready to
make an offer on the SAME HOUSE? This is when things can get
tricky...not too trick for guest, Missi Howell. In this
episode, Leigh welcomes Missi Howell who has been selling
real estate for almost 10 years in Northeast Florida. 




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Time Stamped Show Notes: 



00:21 – Introduction for today’s episode 

00:35 – Leigh introduces Missi 

00:50 – Missi has been selling real estate for 10
years  

00:54 – Prior to selling, Missi retired from her 30-year
real estate banking business 

01:02 – Missi realized that she needed to explore a world
outside real estate banking 

01:50 – Missi’s market is the NorthEast Florida
market 



02:05 – The inventory is really low in Florida  

03:00 – A year before listing a certain property, the
seller called Missi wanting to know how well their house would
do a year from then 



03:26 – Missi told them their house needed an update 





03:48 – The house is a pool home 

04:30 – A year later, the seller wanted to list the
house  



04:49 – The house was updated 



05:30 – Missi tells the seller the possible price range of
the house 

05:49 – The seller priced the house at the top of the price
range 

06:00 – The house was listed Friday evening 

06:43 – After hours, online requests for showings came in
and the seller was approving them  

06:58 – The next morning, Missi, the seller, and the
office’s phones were blasted with calls 

07:14 – Within 24 hours of showing, they had 10
offers 

08:10 – Sellers can’t handle the stress that much 

08:40 – Missi did net sheets with her seller, which is what
a professional realtor should be doing 



09:42 – It took Missi 2-3 hours to finish her net
sheets 



10:22 – Sellers don’t always take the highest offer 

10:36 – The seller chose to entertain the highest offer and
the one with the highest down payment; both had similar
requests, equal financing terms, comparable closing dates
etc.  

12:07 – Missi called the agents to verify the offers 



12:30 – Missi called that agent and it turned out that the
seller checked the wrong box in regards to seller
financing 

12:45 – “Make sure your details are correct” because you
could lose a deal due to these mistakes 

13:13 – A licensee should review the contract so that both
parties know what is in the contract 



14:34 – Missi had 2 contracts fall apart on a Friday for 2
different reasons 

14:56 – On Saturday, Missi got a call from Buyer 1 that a
house was going onto the market that they’d be interested
seeing  





15:31 – The buyer went to the open house and they wanted to
make an offer 

15:54 – This particular house was priced to sell 

16:10 – Missi agreed to write up the offer and that they’d
submit it on Monday as the seller was holding offers until
then  



16:29 – Buyer 2 called Missi and surprisingly, they wanted
to look at the SAME HOUSE as Buyer 1 



16:44 – Missi told Buyer 2 that she was already writing an
offer for the same house for another buyer and explained that
she could, legally, represent both of them 

17:01 – Missi also gave Buyer 2 the option of being
referred to another broker to handle the negotiations—if Buyer
2 wins the negotiations, then Missi would step back in—they
agreed to these terms 

17:47 – Buyer 1 wanted Missi to represent them and not
Buyer 2 

18:05 – Buyer 2 still wanted to go with Missi during the
showing because they trusted her alongside with their new agent
(the agent that would write their offer) 

18:43 – Both buyers’ offers were submitted to the seller
and they were both Missi’s client 



19:08 – What’s the common denominator here? The pool home.
If you’re looking for a pool home in Northeast Florida, they’re
becoming more popular and people are getting smart  



19:49 – The pools are becoming more valuable than they were
one or two years ago because of the demand 



20:10 – Missi continues to learn and educate
herself  

20:30 – “The ego takes over for a lot of agents” 

20:36 – The buyers need realtors to guide them and not just
to sit with them 

20:49 – When Missi got into buying real estate, she knew
she wouldn’t want additional years to learn something new
again 



21:05 – “I re-invest back into me” 



21:32 – Missi keeps herself committed to her
customers  

22:17 – Missi thinks that every realtor should be required
to obtain the GRI 

22:25 – GRI is Graduate for Realtor Institute and it has
been updated 

22:59 – Missi’s CRS is an advantage for her  





23:17 – In CRS, you have the designations everybody can get
and then you have designations that no one can get 

23:34 – Consumers don’t always know the reference 



23:48 – Missi looks for CRS and Women Council of Realtors
when referring people 

24:40 – “If you don’t make time for your business, then
your business will die” 

25:23 – Every now and then, Missi has to stop and
rebalance 



25:28 – It takes practice, commitment and making
appointments with yourself and partner in order to manage your
load 



26:04 – Reach Missi through her email 

26:51 – Tweet Leigh Brown for your very own crazy story in
real estate 




3 Key Points 

The realtor should be responsible for the contract and make
sure that both parties understand what’s in the contract. 
Continue to educate in yourself – invest in your own learning and
stay committed.  If you don’t make time for your business,
then your business will die. 


Credits 



Audio Production by Chris Mottram 

Show Notes provided by Mallard Creatives 

Cover Design by Two Minds Design 

Original Music by Rimsky Music