Crazy Sh*t In Real Estate with Leigh Brown - Episode #71 with Terri Jeffries

Realtors shouldn’t be under a parent-child relationship with
employers. Terri empowers realtors and agents to be
entrepreneurs! Terri began a support/mastermind group of realtors
who act as accountability partners and offer support to one
another to accomplish their goals. This is changing the industry
for this team and fostering an environment of camaraderie as
opposed to competition. In this episode, Leigh welcomes Terri
Jeffries who has been in real estate for 23 years. She is a
managing broker of United Real Estate Chicago in the suburb area
in Chicago.


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Time Stamped Show Notes:

00:41 – Leigh introduces Terri

01:05 – Terri is the managing broker of United Real Estate
Chicago

01:18 – Terri currently has 225 agents in the Chicago area

01:23 – The brand rolled out in the Chicago market 5 years
ago

01:31 – Terri has been in real estate for 23 years

01:54 – It’s now Terri’s job to empower her entrepreneurs

02:24 – Some companies like to setup a parent-child
relationship

02:49 – Agents are entrepreneurs

03:25 – In 1996, Terri signed up to Brian Buffini’s coaching
program as an agent

03:44 – 27 years later, as a managing broker, Buffini’s
company had a program called “heat performers”

04:17 – Terri adopted Buffini’s program and asked who wanted
to participate

04:28 – There were 9 women who joined Terri and Terri had
her mentorship certification



04:58 – Terri’s 12-week program started with the ladies’
business plan

05:07 – In a few weeks, the plan will be solidified as a
group

05:17 – The ladies came up with the group name
“P.O.W.E.R”

05:48 – After the 12-week program, everyone had to write
down on the wall where they needed help and wanted to be
coached in

06:23 – There were 9 big sticky notes with the ladies’
units and income goals

06:30 – They’re still meeting after the 12-week program

07:20 – The crazy thing is that they’ve set a common goal
which is 182 closed transactions for the year

07:44 – The group is already at 127 closed transactions



08:05 – Mastermind groups are everywhere in real estate

08:16 – What’s amazing with Terri’s group is they’re all in
the same office

08:40 – Most realtors don’t talk about where they can grow
their skill set

09:00 – The ladies in Terri’s group have become friends

09:08 – 2 ladies from the group, Melissa and Tracy, are
competing and yet they love each other

09:37 – When they come to meetings, they’ll talk about
how it was competing on the same listing and why they didn’t
get the listing

09:53 – The reasons can be talked about as a group and as
a means to help each other



10:12 – The group created a closed Facebook group for updates
and support

10:42 – Ruth, who has been in the same mentorship program
with Terri, helps Terri when there’s a problem with the program

11:11 – The consumer is also the real winner

12:15 – There are realtors ranting about agents or other
people on Facebook

12:54 – “Put your own house in order”



14:19 – Terri will roll out another group in the third week
of June

14:53 – An “Entrepreneurial mindset is so important”

15:39 – Reach Terri by phone at 630-514-1459 and email

16:38 – Tweet Leigh Brown for your very own crazy story in
real estate

3 Key Points Mastermind groups are everywhere, but finding the
right one for you takes a bit of trial and error. Realtors and
agents are also entrepreneurs and they should treat every listing
as their own business. It is important for realtors to help and
learn from one another—it is not only nurturing for them and their
career but also healthy for the industry. Credits

Audio Production by Chris Mottram

Show Notes provided by Mallard Creatives

Cover Design by Two Minds Design

Original Music by Rimsky Music