Crazy Sh*t In Real Estate with Leigh Brown - Episode #91 with Pinky Benson

Not feeling the love?—Pinky sure wasn’t when a client decided to
critique everything from her dress to “the old lady in the
bathroom.” While the haters were busy hating, Pinky decided to
keep on taking control of the real estate game with creative
videos, unique property stories, and...septic tanks? 


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Time Stamped Show Notes:

00:56 – Today’s guest is an amazing force in real estate with
incredible social media and marketing skills

01:06 – “Pinky Knows Naples” is the name of her show

02:20 – Client story: Pinky loves using video for properties,
her community, and everything in her life and appreciates
constructing criticism

03:25 – During a walkthrough she told her artist-type client
to be aware of her art and paint and how it may be perceived by
potential buyers

05:36 – She and videographer still filmed the property and
the client didn’t like it but didn’t provide constructive
criticism

06:30 – She had held a viewing party of the 3-minute video
and finally told Pinky that she thinks she “slouches too much”

07:45 – She doesn’t normally share that she had a chronic
lung disease as a child that affects her posture, but she shared
this with the client, apologizing if it affected the video

08:24 – Client then states that she looked like she was going
to “fall out of her dress,” and there was some “old lady in the
bathroom,” revealing that the “viewing party” was of multiple of
her real estate videos

09:40 – That “old lady in the bathroom” was helping share the
story of her home because she loved her bathroom and the vanity

10:30 – Pinky felt like the client was so critical and didn’t
understand the concept, and they couldn’t work together because
the client couldn’t be made happy and even wanted Pinky’s
commission reduced if an offer was less than the asking price

11:50 – “How do I get comfortable in front of the camera?”

12:00 – Know that there will always be critical people and
learn to laugh it off and move on

12:25 – There will always be more people who will appreciate
what you do rather than critique it

12:40 – Suck it up and recognize their nastiness as a
reflection of themselves, and just do you

13:09 – Ask the homeowner why they bought the house and what
they love and make that a focal point

13:45 – Even if it’s the fact that there are two septic
tanks, find a creative way to showcase it as a selling point: Are
you “full of shit?” for example

15:33 – Contact Information: If you are looking for a
creative marketer in Naples

15:42 – Website and on Facebook search “Pinky knows Naples”

3 Key Points Video is an excellent and creative way to tell a
property’s story. There will always be critics – just do you.
Always ask the owner what THEIR favorite part of the house is –
then showcase it (unless it’s horrendous “art!”).   Credits

Audio Production by Chris Mottram

Show Notes provided by Melissa Valder

Cover Design by Two Minds Design

Original Music by Rimsky Music