Crazy Sh*t In Real Estate with Leigh Brown - Episode #92 with Frankee Chapa

Snow boots or cowboy boots? Pizza or salad? Director of Marketing
Frankee Chapa talks about the difference between real estate in
Maine and Texas, the “real estate 15” (or 30) and ways to combat
it, and the importance of putting your best out there, whether
it’s your personal appearance or your MLS photos.


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Time Stamped Show Notes:

00:50 – As the Director of Marketing for an office, Frankee
works in San Antonio, Texas and has been in real estate for about
6 years, starting in Maine

01:42 – She likes to discuss the difference between the real
estate business in Maine vs. Texas

01:50 – small town vs. city, rural vs. urban, only small
business vs. tons of options

02:30 – the “real estate 15” (or maybe more like 30!)
instead of the “freshmen 15” because of the number of
builders, warranty companies, etc. etc. that feed you
unhealthy food all the time

03:16 – Frankee schedules these meetings and tries to
push for healthier food



04:20 – How do you keep your realtors from getting fat?

04:24 – Health challenges each month like drinking a
gallon of water or exercising for 30 minutes each day

04:54 –In real estate you care about your image and show
that with outfits and your outward appearance



05:15 – What else is different between Maine and Texas,
besides the “real estate 15/30”?

05:20 – In Maine you always keep your snow boots in your
trunk, in Texas they’re replaced with cowboy boots

05:52 – The outfits are very different, in Texas they’re
big and beautiful and in Maine they’re more simple



06:13 – The importance of dress

06:10 – Dress like a professional that is handling your
client’s important asset

6:30 – If you dress like you care, it changes the way you
carry yourself

07:04 – The agents in Texas look dressy with a good pair of
cowboy boots

07:20 – The number of agents: In Maine there were 900, ½ of
which were probably part-time, and in Texas there are 10,000

08:00 – It seems like there is less competition in Maine, but
it’s a head game because not all agents are good and hardworking,
so the pool of good agents is small wherever you go

08:23 – Many realtors don’t focus on professional photos,
marketing, and what clients want

08:58 – Frankee saw a realtor who took photos of a property,
took a screenshot on their phone of the photo, then actually
uploaded that to the MLS for buyers to see

09:26 – This was a bigger company and Frankee is surprised
that it was allowed by the company and the client

10:15 – Taxidermy room on MLS...appropriate?

Frankee works at ReMaxx North San Antonio: Website

3 Key Points Maintain your personal appearance – beat the
“real estate 15” with challenges at the office. Every state has its
style, but always keep it classy! No matter how competitive your
market, stand out with quality, professional work. Credits

Audio Production by Chris Mottram

Show Notes provided by Melissa Valder

Cover Design by Two Minds Design

Original Music by Rimsky Music