Crazy Sh*t In Real Estate with Leigh Brown - Episode #108 with Stephanie White

Stephanie White has worn many hats in the real estate world.
She’s gone from realtor, to broker, to managing and regional
broker, to working in the association world – and not necessarily
in that order. Stephanie gets into the problem of new shiny
things on the market when realtors should just focus on what’s
tried and true. Tune in to hear how you can’t buy likeability,
why authenticity always wins, and what it means to be proactive.


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Time Stamped Show Notes


01:15 – Stephanie’s background

01:20 – Stephanie is in Mobile, Alabama, has been there for 2
years, and was in Florida for 25 years

01:35 – She worked and volunteered at 5 different
associations, started as a realtor, became a broker, then became
a managing and regional broker

02:10 – She worked with a company that sold leads and
measured ratios from call to close; the results were enlightening
because she had no idea how it worked

03:28 – Understanding conversion rates was something she
didn’t know for the first 10 years of being in real estate, and
that was after getting out of the selling side

03:50 – It’s critical for realtors now to drill into their
own markets

04:30 –Every realtor should have to go through the process of
listing their own home and purchasing a home before leading a
client through the process

04:50 – Before you’ve lived it, it’s hard to council and
advise someone going thorough it

05:00 – Her cross-sale with her purchase was with a
successful woman; Stephanie learned that it was about tenacity
and staying with it

06:00 – Her association members are inundated with new things
that want their money and time, but door-knocking, cold-calling,
marketing, and authenticity still win

06:45 – Likeable realtors do well because they’re authentic

07:35 – There will always be someone who doesn’t like you;
don’t take it personally

08:55 – Facebook groups: No one is who they are online

09:40 – Social Media

09:53 – Stephanie sticks to work and cat videos; there’s so
much noise out there

10:18 – As an associate executive, you must be where your
members are

10:45 – Mobile association: Big events, participation, and
culture, but there were certain gaps

11:30 – Policy manual creation for Mobile

12:23 – Sending members and staff to national events so they
are educated themselves

12:53 – They have credibility with members so they’ll listen

13:15 – New perspectives and people add value and engage
members

14:36 – The importance of knowing the “why” behind what’s
going on

14:48 – People fear change but need to be adaptable and
proactive; you should anticipate change that is coming and make
thoughtful decisions

15:48 – Talk to your association executive, get them to
listen to this episode, and have a conversation about your
involvement; consumers, too

16:15 – Associations give realtors comradery, education, and
current happenings

16:37 – How to reach Stephanie White

16:42 – Stephanie Sharp White on Facebook or email
Stephanie@gcmls.com 



3 Key Points
Experience what it is you are advising and counseling on. Be
outrageously authentic; people will see if you are trying to be
someone else. You won’t be liked by everyone – its ok – don’t take
it personally.