Anthony Lamacchia - Crazy Sh*t In Real Estate with Leigh Brown - Episode #124

I see London I see France, I see...someone’s underpants? That’s
right, this IS Crazy Shit in Real Estate, after all! Broker and
coach Anthony Lamacchia shares with us the crazy story of when he
took a buyer through a home and a nearly-naked woman made a
surprise appearance. Anthony leads his own brokerage now and,
having switched from the family landscaping business, he truly
knows what it takes to start in the trenches of real estate. Tune
in to find out what Anthony teaches new realtors and what advice
his grandfather gave him that all realtors should live by.  


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Time Stamped Show Notes:


01:05 – Anthony’s background and how he got into real estate



02:00 – Selling homes and the online businesses that try to
do it differently  

03:30 – Getting into real estate in 2004 after leaving the
family’s successful landscaping business

04:05 – His father is now his biggest fan; he now has a
brokerage with 150 people in the company

05:20 – He transitioned slowly out of the family business



05:45 – What new agents don’t realize



6:00 – Be aware of what you communicate to your sphere of
influence; if you want to be a full-time realtor, don’t advertise
whatever else you’re doing

06:35 – Anthony’s grandfather’s advice: If you want to be a
realtor “you ought to dress like it”



08:30 – Anthony’s CSIRE story



08:45 – He drove to Dorchester, Boston for a showing; at the
time, it didn’t have the best reputation

09:07 – He was new to the business, got the key out of the
lockbox, walked up to the door with his first-time female buyer,
and knocked

09:30 – They thought no one was there, but as they leave a
woman comes out of her room in a bra and underwear

09:50 – She wasn’t even phased, she just walked past them
down the hall; he called his friend and he said it wasn’t a big
deal if the buyer didn’t make it one



11:15 – Real estate is an entertaining business



11:20 – He kicks off the new agent’s training course by
saying 75% of the business is being a psychiatrist and 25% is
selling real estate

11:50 – You must learn how to calm people down and listen



12:25 – Anthony is more of a businessman than realtor



13:00 – He prefers building up others over personally helping
others buy and sell homes

13:40 – He helps his agents become successful by using
existing tools like Zillow

14:20 – He teaches people to take actions in a calculated
fashion; nothing he teaches is “new”

14:50 – How to contact Anthony and his firm: email
Anthony@LamacchiaRealty.com, check out LamacchiaRealty.com, or
Crush It in Real Estate on Facebook



3 Key Points
If you want to be a successful real estate broker, dress like
it. The job of a realtor is 75% psychology and 25% selling real
estate.    You can be successful by using existing tools
rather than avoiding them.

Credits


Audio Production by Chris Mottram

Show Notes provided by Melissa Valder