Rachael Goldsworthy - Crazy Sh*t In Real Estate with Leigh Brown - Episode #125

Guess who’s joining us from the land down under? Rachael
Goldsworthy! Rachael is a long-time realtor with a brokerage in
Hawkesbury, Australia, and she’s got a knack for visualizing
potential and opportunity when others don’t. Inspired by her
less-than-ideal experience when she bought her first home,
Rachael launched her real estate career with a mission to improve
the consumer service experience in the industry. Tune in as
Rachael fills us in on a story of a house full of rats, black
walls, and stench – and why she bought it anyway.  


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Time Stamped Show Notes:


01:00 – Rachael’s Background



1:20 – She bought her first property in the late 90s and has
a brokerage (they call it agency) with a team of 6 in Hawkesbury

02:05 – Buying her first home inspired her to begin a career
in real estate; she had dragged the whole family along

03:30 – The home was in extremely bad condition but she fell
in love anyway; her family thought she was crazy

04:50 – It was the worst house on the best street, and she
saw an opportunity there; she renovated it and moved away for 2
years

05:15 – She listed with a big agency and the agency had
placed terrible tenants in her home; they had severely damaged
the home and landscaping

06:05 – She was sad and disappointed and thought there had to
be a better way; she let the company try to sell the house, too

07:23 – In Australia you list with one agency; she didn’t
know so she got a second agency to try and sell it

08:50 – She wasn’t an agent but decided to put an ad in the
paper for it; she got two buyers and both wanted it, she sold it
for 75% more than her original purchase price

09:13 – That marked the moment that she realized she wanted
to be in real estate, so she could improve the experience for the
consumer

09:45 – She’s been constantly growing and learning ever
since; she found opportunity in crisis



11:00 – Rachael’s marketing approach and how she incorporates
customer service



11:10 – There are a lot of pain points for the consumer and
for real estate agents; agents must continue growing and
networking

11:30 – She works her business around the gaps she sees in
the market



12:00 – Rachael can visualize what “could be” with a
property; how she conveys this to potential buyers who are
viewing “ugly” properties



12:55 – It’s all about taking the emotion out of the equation
and working with the facts

13:07 – Write a list of pros and cons and know what makes the
property a good investment

14:16 – She knew the bones of the house were good, despite
other cosmetic things that looked like a lot of work; she focuses
on the good with potential buyers, too

15:04 – Focus on the big picture and what will increase the
property’s equity; make sure they’re buying for the right reasons
and are happy with the purchase



16:24 – Rachael’s biggest surprise since entering the
industry: People



16:38 – She found that the more she invests in others, the
more they’re willing to invest in you

17:00 – At first, she tried to do everything alone, now she
collaborates a lot with others

19:00 – Rachael’s contact information: Website
RachaelGoldsworthy.com.au or on any social media channel



3 Key Points
A good realtor can see an opportunity where others don’t.
Always continue growing, learning, and improving the consumer
experience.   You don’t have to do everything alone;
collaboration is good!  

Credits


Audio Production by Chris Mottram

Show Notes provided by Melissa Valder