Jared Anthony - Crazy Sh*t In Real Estate with Leigh Brown - Episode #136

What’s more fun than a drag open house? Jared Anthony, realtor
and previous airline pilot, chats with us about outside the box –
and super-fun – ways to sell real estate. Although he’s nailed
down new and unique ways to sell, he has also learned that not
every client is a good fit. When asked to sell a home full of
urine jugs and dead animals, he knew it was time to pass the job
off to someone else. Listen in to hear Jared’s two-cents on
making a difference, burning bridges, and why realtors (clearly)
aren’t always in it for the money. 


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Time Stamped Show Notes:


01:00 – Jared’s background

1:25 – Jared’s in Houston, but he does business in Austin,
San Antonio, and Dallas; he used to be an airline pilot and sell
cemetery plots

02:55 – The one thing that helped him survive the first two
years in real estate

03:05 – He’s done drag open homes and crazy things to get his
name out there; he does things outside the box to sell

04:15 – He’s learned to watch his back and his association

04:30 – Drag open homes

04:40 – He left a big box brokerage for a marketing real
estate firm called POGI that thrives on diversity

07:00 – They incorporate anything to stand out and make a
difference; every agent gives back to a charity

08:30 – The right way to switch brokers

08:40 – Don’t burn bridges; if you want to switch brokers, do
so with a respectful, up-front conversation

09:42 – Jared’s CSIRE story

10:00 – They had listed a home for a client who had passed
away; they went in the house and there were jugs of urine and
dead animals inside

10:30 – The home was disgusting; he told the family to “burn
the sucker down” and didn’t get the listing

11:15 – Sometimes there are sales that simply aren’t a good
fit; we must recognize those times as professionals

12:00 – You don’t have to take on every client

12:20 – Jared put the family in touch with a company that
could clean up the house

13:25 – Realtors aren’t always in it for the money

13:48 – Jared is up-front, blunt, and caters to the client’s
individual needs

14:20 – If you can’t meet a client’s needs, you must realize
and accept that

14:45 – How to reach Jared: Facebook, his website com, or
call/text (832)570-5726



3 Key Points
Clients are not homogenous, so our marketing strategies
shouldn’t be, either. Realize when a job isn’t a good fit. Cater to
your client’s individual needs and realize when you must refer them
elsewhere.

Credits


Audio Production by Chris Mottram

Show Notes provided by Melissa Valder