Jordan Scheltgen - Crazy Sh*t In Real Estate with Leigh Brown - Episode #149

Who came here to PAAAAARRRTYYYY!? REALTORS, apparently! On
today’s show, Jordan Scheltgen, co-founder and managing partner
of Cave Social, talks about the day he realized that real estate
professionals really know how to get down. He also learned the
magic key to setting yourself apart from all the other REALTORS
out there – and the best way to do it using social media
platforms, technology, and the one thing only YOU have: Your
story. Listen in to hear more about Coyote Ugly: Realtor Edition
– and get some good advice on how to get in front of your target
audience.  


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on your phone. Never miss a beat from Leigh by visiting
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Time Stamped Show Notes:


00:45 – Introducing Jordan, co-founder and managing partner
of Cave Social, a digital advertising agency whose clients are
50% real estate professionals

01:50 – He also writes about leadership on INC

02:30 – The surprising things he found about real estate

02:35 – The complexity of the tools offered to real estate
professionals and how little they used them to further their
business

03:15 – The nuances of marketing in real estate; you aren’t
just promoting the house, you’re promoting the town,
neighborhood, lifestyle

03:30 – The number of hands in play when a house goes from
listed to sold

04:30 – The workflow of a REALTOR

04:45 – Realtors don’t have a structured 9-5 job, so they
often find themselves working long hours because they can’t “turn
off” and balance work and life

05:30 – Solutions Jordan has found for the challenges he has
seen

05:40 – Have one day a week off; if you can’t do that, your
system is broken

06:25 – Jordan’s first CSIRE story

06:32 – At his first conference in the Orlando Convention
Center, the CEO of a massive brand went onstage and played the
guitar

07:08 – All the REALTORS went wild; it was a “rager” at 9am

07:35 – The booth next to him was selling IPads at half off;
the guy said he was building trust and getting a name and email
for it

08:15 – That vendor no longer exists

08:35 – There was an after party at a local bar with hundreds
of REALTORS; it looked like Coyote Ugly - REALTOR version – at a
sit-down restaurant

09:02 – Men were taking their shirts off and everyone was
dancing; the energy was mind-blowing

10:00 – What Jordan does

10:12 – He helps people tell their story through a variety of
avenues; each brand and story is unique and should make you stand
out from the rest

11:00 – All REALTORS look the same to a consumer; it’s the
REALTORS story that makes them select who they feel is best

11:15 – A story that resonates with Jordan

11:21 – A lady in South Carolina creates videos in her car
about neighborhoods, buyer tips, etc., and she get 50-60,000
views per video

11:54 – She has positioned herself as a helping hand and
authority in the area; she knows what she’s talking about

12:15 – Advice from Jordan: What to ask a REALTOR

12:24 – Ask what their specialty is – they should have one

13:45 – How to contact Jordan

Twitter or email



3 Key Points


Find ways to optimize your hours.

Your story should set you apart from the rest.

Ask what your REALTORS specialty is; if they say they don’t
have one, look elsewhere.



Credits


Audio Production by Chris Mottram

Show Notes provided by Melissa Valder