Rose La Pira - Crazy Sh*t In Real Estate with Leigh Brown - Episode #161

Today’s theme is “Be like Rose” – and soon you’ll find out why.
Rose La Pira, a REALTOR of 36 years in Bergen County, has some
wise tips for newcomers in the industry. Listen in to learn her
effective open house strategy, what she thinks about volunteer
work, and why she’ll never photograph a house without a
walkthrough and checklist again. 


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on your phone. Never miss a beat from Leigh by visiting
leighbrown.com. 


Time Stamped Show Notes:


00:50 – Introducing Rose; she lives in New Jersey and sees
New York from her home windows and has been in the business for
36 years

02:03 – She lives minutes from New York in Bergen County, New
Jersey; many people want to live in that area

02:20 – She’ll get her realtor emeritus pin in 4 years; it
was hard to go from 7,000 square feet to a 39th floor condo

05:20 – What Rose has experienced along the way

05:40 – To pack up anything you don’t need and make sure
everything is in great condition during showings and photoshoots

06:30 – Rose’s CSIRE story

07:00 -She sold a million dollar home that was beautifully
staged; when she went back with a photographer, it was a mess

07:18 – They never photographed two rooms because they were
packed with stuff

07:40 – She learned to always have checklists and to check
out the house before the photographer comes

08:55 – On open houses

09:05 – She thinks open houses are better during odd hours
for a shorter amount of time; everyone comes in at the same time
and is more serious

11:20 – Always have a partner with you when you do an open
house

12:05 – A message for others in real estate

12:30 – Get involved, be known, collaborate, and connect; the
benefit is that people will want to do business with you and
trust you

14:20 – Consumers should select REALTORS who are involved in
their community

15:15 – She’s happy to mentor others in the industry

16:05 – How to contact Rose: email RoseLaPira@remax.net, call
(201)615-7232, or visit her website 



3 Key Points


Have checklists so you don’t forget anything!

Do something different than your competition.

Be like Rose by getting involved and mentoring others.