Tracy Ellis - Crazy Sh*t In Real Estate with Leigh Brown - Episode #176

A home tour with a side of teargas, anyone? Tracy Ellis, a
REALTOR of 20 years in Chesterfield, MO, tells a crazy story of
when she and her clients had to run from a property with burning
eyes and lungs. Listen in to hear what happened to Tracy and
learn how radio and magazines have helped her up-level her
marketing game.


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Time Stamped Show Notes:


01:00 – Introducing Tracy

01:20 – She’s a REALTOR of 20 years in Chesterfield, MO, 30
miles from St. Louis

01:30 – Tract works with her husband and has a team; they
host 6 weekly radio shows

01:35 – They now have a luxury real estate magazine that they
distribute; they did $40 million this year and the average home
price is $189,000

03:45 – On having the time to do the magazine and radio show

03:50 – Her husband is techy and she’s more about marketing;
it’s all a team effort

04:15 – The radio is a great way to connect with community
and provide value

05:20 – Marketing gets expensive; the magazine is a way to
market more

06:05 – They pre-record the radio show

06:40 – Tracy’s CSIRE story

06:55 – She tells her clients that they help them get their
property ready for market

07:30 – She and her husband pulled up to a house with plywood
where windows had been broken

07:45 – They approach the house and Tracy’s nose and eyes are
burning

08:00 – She and the clients run away from the house

08:15 – Turns out the house had been in the news; someone had
barricaded themselves inside and there was a police shootout
where teargas was used

08:30 – She was upset that it wasn’t disclosed that there was
teargas used in the home; it needed to get mitigated even though
the event happened two weeks prior

09:45 – On how she used to deal with messy situations

10:00 – Tracy used to have a trash bag for her clothes ready
by the door when she had dirty or gross experiences; these
experiences are the vast minority

12:00 – Now, Tracy discloses to agents anything they might
need to know about a house and hopes for the same in return

12:15 – How to contact Tracy

12:30 – Tracy and her husband are part of EXP Realty in
Chesterfield; go to her site at tracyellis.com, email her at
tracy@tracyellis.com or call (636)299-3702



3 Key Points


The radio and a magazine are great marketing outlets!

Find out the things that need to be disclosed about a
property before you get there.

Real estate has it all: The good, bad, ugly and stinky.