182 - Where Is Your Personal Info Going? - Ron Schurr

Is your open house sign-in sheet information safe? Ron Schurr, a
software guy turned REALTOR, saw that it definitely wasn’t –
especially when written down with pen and paper. He learned that
traditional sign-in sheets risked being captured by rogue agents
and technologically captured lists risked information being
shared and profiled without the consent of the consumer. Ron saw
that the real estate industry desperately needed a solution to
sketchy sign-in sheets so he created it! Listen in to learn about
OHGuests and why it’s critical to ask where all that personal
information is going.


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Time Stamped Show Notes:


01:00 – Introducing Ron; he previously worked in software
sales and got into real estate in 2000

02:30 – 60,000 agents came in at the same time, they were
taught not to trust each other at that time

03:35 – On distrust in the industry

03:55 – A leader told new agents not to trust each other,
which probably perpetuated competition and distrust that didn’t
need to be there in the first place

04:45 – An old colleague of Ron’s took one of his clients;
they had to backtrack and prove he had first contact at a time
before cell phones

05:50 – Technology over paper

06:25 – Why people don’t sign in at an open house: Agents
don’t ask, consumers don’t want nosey neighbors, there are
looky-loo’s, and there are rogue agents

10:00 – The benefits of digital signing

10:05 – There are digital platforms that capture sign-ins
without risking and sharing the consumers information

10:45 – There’s a gray area when it comes to collecting
consumer data and there are negatives and positives to the
consumer when they release their information

14:30 – Open house concerns

15:10 – Men can also be targeted; be aware and safe

15:55 – Ron’s software: OHGuests

16:08 – It is the most powerful open house management
platform and they’re the first to market with a safety feature
that allows the agents to alert people if they feel at-risk

16:40 – They have many security features and other beneficial
tools

18:25 – Visit ohguests.com to learn more or email Ron at
ronnie@ohguests.com



3 Key Points


Hold yourself and others accountable.

Go digital but be respectful with consumer data.

Sign ins are important at open houses – but always ask how
the information is being used.