200 - Blockbuster Strategy in a Netflix Reality - Tristen Sutton

Are you deploying a “Blockbuster strategy in a Netflix reality?
Tristen Sutton, a Facebook ads expert, knows the ins-and-outs of
how to attract and convert your ideal clients. He knows exactly
what’s working right now and shares some of the biggest mistakes
REALTORS  make when it comes to social media marketing.
Listen in to hear Tristen’s tip for connecting with people online
during a time filled with negativity and fear - and learn how to
make your next virtual open house a smashing success. 


Please subscribe to this podcast in iTunes or in the Podcasts App
on your phone, and never miss a beat from Leigh by visiting
leighbrown.com. If you’re tired of doing real estate alone,
enroll in Leigh Brown University and be sure to use your special
“CSIRE” discount code at checkout for $10 off your subscription.


Time Stamped Show Notes


01:00 – Introducing Tristen, a certified Facebook ads expert
who teaches REALTORS how to use Facebook ads to attract and
convert their target market

01:20 - He works with the Houston Association of Realtors
to help agents reach their community



02:45 – On leveraging social media during the pandemic


03:05 - Social media is going to be your best friend
right now; embrace it, so stop having a “Blockbuster strategy
and a Netflix reality”

04:10 - Your reach is minimal with regular posts; you
need to invest in Facebook ads, use video, and provide value

05:23 - Do video, Facebook Lives, and live tours for open
houses; the best practice is to do a pre-recorded video and
upload it natively on your FB page

06:40 - Then, you can repurpose that video across other
channels and maximize your content



07:25 – What kind of videos are working well right now


07:30 - People are favoring videos that are about 3
minutes in length on your business page; call out and
identify your market and do something different

08:05 - Invest in a little tripod and a mic; make sure
the lighting quality is good, too



09:05 – Tristan’s CSIRE experience 

09:20 - He sees a lot of agents deploying the “posting
and hoping” strategy; it doesn’t work anymore



10:30 – What’s safe for REALTORS during Fair Housing Month
who want to target a certain market

10:35 - You can’t target based on gender, income, or zip
code; you can’t violate because Facebook simply won’t let you

11:08 - You can target by address, city with a 15-mile
radius, and age; Tristen teaches the valuable skill of
retargeting those who click and are interested

12:15 - If you don’t serve first-time homebuyers, have a
connection with someone in your area who does



13:25 - Tristen’s tip

13:45 - He’s seeing people getting disgruntled and
negative online; stay positive, make people laugh, and make
people feel good   



14:37 - To get in contact with Tristen: text “freeguide” to
31996; it’ll lead you to a link to download a free workbook to
make your own Facebook ads and put you on his email list



3 Key Points
Video is queen right now on Facebook - so use it!  Don’t
just “post and hope”.  Stay positive in all your messaging.
People need a laugh and a smile right now.