207 - Dan Rochon, Much More Than Just Sales and Commission

Being a good REALTOR is about so much more than just sales and
commission. It’s about serving people. Dan Rochon, a REALTOR with
the Greetings Virginia Sales Network, knows this well and was
reminded of it when he got a fateful call years ago. Listen in to
hear Dan share why an app can never replace a good REALTOR, and
learn what he carefully considers during every negotiation. 


Please subscribe to this podcast in iTunes or in the Podcasts App
on your phone, and never miss a beat from Leigh by
visiting leighbrown.com. If you’re tired of doing real
estate alone, enroll in  Leigh Brown
University and be sure to use your special “CSIRE” discount
code at checkout for $10 off your subscription.


Time Stamped Show Notes


00:40 – Introducing Dan, the Head Coach/Visionary with the
Greetings Virginia Sales Network who has been selling real estate
since 2007

01:15 - He lives in northern Virginia with his wife,
daughter, and dog



03:00 – Real estate in his area

03:13 - The economy is great and insulated from the rest
of the country



04:00 – Dan’s CSIRE story

04:30 - They were in their office with old-school phones
and it rang; he answered the phone and the lady was a seller
he had been prospecting for two years

05:05 - She called to cancel their appointment because
her husband had killed himself the day prior; he never
answered the phone but did on that day

05:30 - He listened to her and went home and cried



06:05 – The lessons

05:35 - It’s not about sales or commissions; it’s about
helping others

05:40 - REALTORS work round-the-clock and are wound up in
emotions, too



07:25 – On being a professional waiter

07:45 - He thought being a waiter was draining, but real
estate is more emotionally draining and brain taxing than the
Army



08:15 - Real estate is about people

08:20 - Even though there’s more technology now, real
estate will always be about people and their needs on both
sides of the table

09:45 - An app will never change the need for a human to
do the job or a REALTOR

10:30 - It takes someone with skill to handle
negotiations and the unexpected things that come up burning a
transaction

10:44 - A REALTOR also acts as a mediator between people
who are running high on emotions

12:00 - Cultural differences impact the way people handle
a sale, too



12:45 - Real estate is a tough industry

12:50 - People in the service industry have experience in
hard work, negotiations, and great customer service under
pressure



15:15 - How to reach Dan

15:35 - Facebook, his website Greetings Virginia, and
check out his book Real Estate Evolution if you’re an agent





3 Key Points
It’s not about sales or commission; it’s about the needs of the
human. Real estate takes every ounce of everything you have. An app
can’t do what a REALTOR can.