210 - Jeff Turner, a Serious Gap in the Real Estate Market

Have you yet to experience the power of video? Well, you better
hop on the bandwagon because if you haven’t noticed, video is the
way of the future. Jeff Turner, an entrepreneur and consultant,
had a terrible experience when selling his own home which led him
to see a serious gap in the real estate market. Listen in to hear
what he did about it and why video really ain’t so bad. 


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Time Stamped Show Notes


01:00 – Introducing Jeff, an entrepreneur-in-residence with
Second Century Ventures; he also consults real estate start-ups
and is working with another start-up

03:20 - He has six kids; his 14-year-old daughter is
hooked on The Office and so is Leigh’s son



06:00 – Jeff’s CSIRE story

06:10 - It’s the reason he got into real estate
technology; he helped revolutionize newspaper advertising
with a previous company and sold it

07:15 - For Valentine’s Day in 2002 he took black and
white photos from his wedding and made a video for his wife

07:50 - In the parts where there were no people, the
photos looked like video; he went into the hotel business
then residential real estate for video

08:50 - They wanted to sell their house; he was
recommended an agent and hired him; the agent wasn’t very
good and only said to take one picture

10:50 - Jeff said he’d take the pictures and create a
virtual tour; the agent never put them up online and didn’t
create a flyer

11:45 - Jeff made his own flyers and did his own open
house; they were all there because of the video

13:30 - A couple makes an offer to his agent, he ends up
negotiating against his own agent and it was a terrible
experience

14:35 - He dropped doing hotel shows because he saw that
the real estate industry needed some help



18:00 – Lessons

08:10 - Don’t be lazy; don’t just think “the house is
gonna sell anyway”

19:10 - Agents miss the opportunity to serve people
better; it’s not about the house selling, it’s about serving
people, customer service, and the right process

20:30 - The arguments haven’t changed in 17 years; the
coronavirus is helping the industry move into more digital
and video

22:15 - Video isn’t as scary as people think and they’re
finding that out now

24:00 - Good agents will get better during this time



24:45 – Where to find Jeff: Twitter or email
jeff@jeffturner.com 



3 Key Points
Every profession has mediocrity.  You can fire a bad
agent.  If you don’t like it, fix it yourself.