235 - The Future of Real Estate with Jeff Cohn

Want to tour a home that hasn’t even been built yet? The future
is here, so it’s possible! Jeff Cohn, a speaker, host of The Team
Building Podcast, and founder of Omaha’s Elite Real Estate
Group—now kwELITE—uses the Oculus Quest to support clients in
touring and customizing their dream home. Listen in to hear Jeff
share the most valuable piece of advice he has received, how he
grew his business while maintaining his freedom, and how he best
serves his clients.


Please subscribe to this podcast in iTunes or in the Podcasts App
on your phone, and never miss a beat from Leigh by
visiting https://leighbrown.com. If you’re tired of doing
real estate alone, enroll in  Leigh Brown
University and be sure to use your special “CSIRE” discount
code at checkout for $10 off your subscription.


Time Stamped Show Notes:


01:30 - Introducing Jeff

04:15 - Jeff stopped selling real estate in 2014; he now
teaches people how to teach people to sell real estate

05:10 - He grew up in the suburbs of Omaha, NE; he’s been
around real estate his whole life because of his mom

06:35 - He is the founder of Omaha’s Elite Real Estate
Group, now kwELITE with Keller Williams

06:45 - They grew 300% amidst the pandemic; he has sold a
lot of properties



08:40 - Jeff’s CSIRE story

09:50 - In 2006 in November, he decided that he needed to
interview the people he wanted to be like; he found the top
20 agents in Omaha to interview them

10:35 - Now, he does this with every business, and he has
over 15 companies; this strategy works every time so you
don’t have to reinvent the wheel

10:55 - Everyone he asked when he was 23 gave him
investment advice; they wished they would have invested in
more real estate



12:00 - Why the common thread was to invest

12:15 - Most people in real estate have a job and just
think of it as work, but businesspeople think about
investments and creating freedom

13:05 - Agents can protect their time and make moves not
to work 7 days a week; create freedom and take time off to
care for yourself 

14:15 - Treat your business like a business; if you are
necessary, you’re working a job



15:40 - How he started

15:45 - He primarily invests in single-family homes and
has stuck with the Omaha metro area; he and a friend started
Dynamic Investments, LLC

17:15 - His expansion strategy involves investment
coaching, mortgage, insurance, and digital marketing



17:50 - Jeff’s CSIRE story

18:15 - At one of his first walk-throughs, he asked the
seller if anyone else was in the house; she said no, but was
older and didn’t follow him through the house

18:50 - He went into the finished basement and
accidentally walked in on her nude 19-year-old daughter; he
told the seller and she said it was no big deal

19:20 - The awkward part of the story is the mother’s
reaction; she didn’t have one! 



19:45 - Another CSIRE story

19:50 - His wife was breastfeeding his son so when he
went to a listing presentation where a woman had a newborn,
he could tell she was “full of milk”

20:40 - He blurted, “Are you breastfeeding?” and
immediately regretted it; she was a complete stranger... he
didn’t get the listing

21:05 - He tried to backpedal, but it was too late



22:15 - On brokerages and teams

22:25 - Brokerages can accept and support teams instead
of viewing them as a threat; sometimes they just don’t know
how to support 

23:05 - The best teams scale knowledge; it’s all about
finding the best person for your case and community

24:00 - Jeff uses an Oculus Quest VR headset to help
clients tour homes that haven’t even been built yet; he
invested in VRLY

30:00 - Follow Jeff on Instagram and get some freebies at
www.growwithers.com 

31:30 - Listen to The Team Building Podcast and this
episode where Leigh was the guest!





3 Key Points
Ask questions and learn from those who are where you want to
be. Invest!  Treat your business like a business!