240 - Social Media 101 for REALTORS with Giselle Ugarte

Your Instagram is your business card. Is it working for you?
Giselle Ugarte, a Marketing Director, online educator,
motivational speaker, podcaster, and influencer, drops some truth
bombs on us REALTORS when it comes to social media. Listen in to
hear Giselle share what REALTORS get wrong, how we should
approach social media, and what we should (and shouldn’t share) —
and learn her thoughts on boundaries and communication from a
consumer standpoint. 


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alone, enroll in Leigh Brown University and be sure to use your
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subscription.


00:45 - What REALTORS are doing wrong on social media and can
improve 

01:05 - They don’t consider who their audience; know who
you’re talking to

02:00 - Your Instagram is your business card; don’t use
it to vent

03:30 - Make your profile and bio work for you; show your
personality

05:25 - Leverage video and show yourself; choose what’s
personal and private

06:40 - Get personal, but keep what’s private private



07:20 - What Giselle looked for in a REALTOR

07:45 - As a consumer, she was a Millennial, single
female

08:25 - She thought she would buy her first place with a
partner

09:00 - She had a lot of questions; REALTORS can answer
these questions on social media



12:00 - Boundaries and communication

12:05 - She wasn’t sure of her REALTORS boundaries around
texting, calling, and questions 

12:20 - Part of the frustration REALTORS experience with
clients is because they haven’t set clear boundaries for the
relationship



14:45 - Her REALTOR experience

15:20 - She had a great experience and ended up buying a
friend’s condo; the REALTOR still supported them through the
sale

17:00 - Communication is key; remember the down-the-road
referrals, too



18:30 - The best and worst

19:30 - The worst: Client-trashing memes, profiles where
the person behind it is unclear, profiles that look like a
flyer, screenshot overload

22:00 - It’s better to post one quality post a week than
daily regurgitated, low-quality posts; make sure you’re
compliant

23:15 - Don’t worry about being perfect; done is better
than perfect

26:00 - Get on Clubhouse! 





3 Key Points
Know your audience. People buy from people.  Set
boundaries.