245 - Leveling Up with Eric Siu

Is poker the next required learning curriculum? Eric Siu, an
investor, founder, and advisor to companies and the chairman of
the digital marketing agency Single Grain, thinks it should be,
since it teaches bankroll management, resilience, emotional
intelligence, and how to detach from outcomes—all necessary life
skills! Listen in to hear Eric share his mission to continue
leveling up, and learn what he’s doing to create exponential
growth in business and life. 


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01:45 - Introducing Eric, an investor, founder and advisor to
companies, and the chairman of the digital marketing agency
Single Grain

02:35 - Eric lives and grew up in LA; he “lucked” into
entrepreneurship

04:25 - You can’t get the great reward if you don’t take the
great risk; he took a calculated risk with a contingency plan to
cap his downside

05:00 - He played a lot of poker in college; he sees poker as
required learning

05:15 - Poker teaches you bankroll management,
resilience, how to deal with frustration, and how to think in
bets

06:20 - You will have ups and downs; what you can control
are your emotions and how you become detached from outcomes

07:10 - In business and investing you need to become
detached from outcomes

07:20 - He started with video games but business is the
ultimate game 

08:00 - When he was 12, he won a gaming championship



09:45 - What he’s doing next

11:50 - He’s buying up software and agency style
businesses; he’s in marketing and is buying and building

12:30 - The inspiration behind his book Leveling Up 



13:40 - On looking for leverage points

14:05 - He’s looking for businesses where 1 + 1 = 3 = 5

15:30 - He future-casts for people who can buy into a
bigger vision

16:20 - It’s all about culture and communication if you
want to build for the long term 

17:50  Don’t get tunnel-visioned into short term
profits

18:10 - Think about impact; think bigger



18:40 - A tip for investors

19:03 - Stop jumping from thing to thing



19:55 - Where to find Eric: Leveling Up, Instagram, Twitter



3 Key Points
Poker teaches you a lot! We’re all just copying each
other.  Think bigger and long term.