Empathy-Centered Marketing ft. Marissa Latshaw

Watch this episode to learn why a professional marketer believes
empathy is the key to success.


Marissa Latshaw has devoted her career to marketing and is the
creator of the Empathetic Positioning Process. In this episode,
we discuss her model of three Cs: Curiosity, clarity and
connection. We also discuss how this model incorporates empathy
into the field of marketing and the importance this has for
sustainable business moving forward.


00:00 Introduction


00:23 About Marissa Latshaw


1:17 How Marissa became exposed to empathy in her life


5:05  Why is empathy important in marketing?


6:44 What is the Empathetic Positioning Process?


8:12 The 3 Cs: Curiosity, clarity and connection


10:06 What’s the difference between design thinking and the
Empathetic Positioning Process?


14:34  How empathic leadership leads to more sustainable
businesses


16:20 How does Marissa incorporate empathy into personal life?


20:57  Who benefits from the Empathetic Positioning Process?


23:27 Marissa Latshaw’s Purposeful Empathy Story


27:07 Conclusion


CONNECT WITH MARISSA


Twitter: twitter.com/mlatshaw


Instagram: marissalatshaw


Wesbite: www.latshawmarketing.com


LinkedIn: marissalatshaw


CONNECT WITH ANITA


Email purposefulempathy@gmail.com


Website https://www.anitanowak.com/


LinkedIn www.linkedin.com/in/anitanowak


Instagram https://tinyurl.com/anitanowakinstagram


Twitter https://twitter.com/anitanowak21


Facebook Page https://tinyurl.com/PurposefulEmpathyFacebook


Facebook Group https://tinyurl.com/PurposefulEmpathyCommunity


Podcast Audio https://tinyurl.com/PurposefulEmpathyPodcast


This episode was brought to you by Grand Heron International


REACH THEM AT


Website www.grandheroninternational.ca; www.ghi.coach


LinkedIn
https://www.linkedin.com/company/grand-heron-international/


Facebook https://www.facebook.com/grandheroninternational/


Instagram @Grand_Heron_International


Twitter @GrandHeronIntl


 https://twitter.com/GrandHeronIntl


To watch the video with subtitles:
https://www.youtube.com/channel/UC78vaeHVmoxebZCYtqsKe0A


Video Edited by David Tsvariani