E43 Anne Candido- Building Brand-Love
Anne Candido is a branding Guru and also the author of the newly
released brand-building handbook for start-ups and small
businesses: The Super-Highway of Relevancy. In this episode she
shares her wisdom on how to get more People to Choose Your Brand,
Mor
32 Minuten
Podcast
Podcaster
Beschreibung
vor 5 Jahren
A 20+ year veteran of Procter & Gamble, Anne has been a
thought-leader and architect in quickly putting brands on the
“Super-Highway of Relevancy” by cultivating Brand-Love. Splitting
her decades between Product Development and
Communications/Influencer Marketing, her prevue is unique in that
she has been intimately involved in all stages of the brand
journey. From game-changing product launches like Secret Clinical
Strength as well as pivotal programs like the London 2012 Olympic
“Thank You, Mom” campaign and the Cannes award winning Tide Super
Bowl Campaigns #BradshawStain and #TideAd, she developed fine-tuned
processes to help brands dig deep to discover their Brand-Love
potential.Through partnerships with properties like the NFL, Joe
Gibbs Racing, United States Olympic Committee, and NYC Fashion
Week, Anne has become an expert in defining how brands can maximize
influencers, spokespeople, thought-leaders and credentialers to
create relevancy, differentiation and ambassadorship. This
expertise has also translated into effective use of social
sustainability as evidenced by her leadership of the “Tide Loads of
Hope” program. Her work has resulted in billions of high-impact
impressions internationally, nationally and locally, across all
influencer verticals and channels including: Ellen, Today, GMA,
WSJ, NYT, People, Huffington Post, Popsugar, SI, ESPN and
BabyCenter just to name a few.
You can buy Anne's book "The Super highway of Relevancy" by
clicking Here:
https://www.amazon.com/Super-Highway-Relevancy-Getting-People-Indefinitely-ebook/dp/B08195RKM9
Please leave a review or send us a Voice note letting us know
what you enjoyed at:
Back2Basics reconnecting to the essence of YOU (podpage.com)
Follow us on IG and FB @Back2BasicsPodcast
thought-leader and architect in quickly putting brands on the
“Super-Highway of Relevancy” by cultivating Brand-Love. Splitting
her decades between Product Development and
Communications/Influencer Marketing, her prevue is unique in that
she has been intimately involved in all stages of the brand
journey. From game-changing product launches like Secret Clinical
Strength as well as pivotal programs like the London 2012 Olympic
“Thank You, Mom” campaign and the Cannes award winning Tide Super
Bowl Campaigns #BradshawStain and #TideAd, she developed fine-tuned
processes to help brands dig deep to discover their Brand-Love
potential.Through partnerships with properties like the NFL, Joe
Gibbs Racing, United States Olympic Committee, and NYC Fashion
Week, Anne has become an expert in defining how brands can maximize
influencers, spokespeople, thought-leaders and credentialers to
create relevancy, differentiation and ambassadorship. This
expertise has also translated into effective use of social
sustainability as evidenced by her leadership of the “Tide Loads of
Hope” program. Her work has resulted in billions of high-impact
impressions internationally, nationally and locally, across all
influencer verticals and channels including: Ellen, Today, GMA,
WSJ, NYT, People, Huffington Post, Popsugar, SI, ESPN and
BabyCenter just to name a few.
You can buy Anne's book "The Super highway of Relevancy" by
clicking Here:
https://www.amazon.com/Super-Highway-Relevancy-Getting-People-Indefinitely-ebook/dp/B08195RKM9
Please leave a review or send us a Voice note letting us know
what you enjoyed at:
Back2Basics reconnecting to the essence of YOU (podpage.com)
Follow us on IG and FB @Back2BasicsPodcast
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