E301: Laura Martin - Choosing your own adventure

Learn more about Laura at: https://glindagroup.com/


Highlights include:


The courage to walk away: Why Laura and her co-founder
turned down a massive client—and what they gained.


From rivals to collaborators: How trust turned competition
into a game-changing partnership.


Why culture is performance infrastructure: Laura explains
why investing in team dynamics isn’t a “nice-to-have”—it’s
business-critical.


Leadership without titles: How everyday choices shape team
culture more than org charts ever could.


Volunteering and humility: Laura shares how working with
refugees reshaped her view of leadership, resilience, and
humanity.


Packed with practical insight, personal stories, and powerful
reframes, this episode is a masterclass in designing work—and
life—that aligns with who you are.


"When people are involved, things get complicated. But that’s
exactly where the magic happens." — Laura Martin


Time Stamps:


Show Notes with timestamps


 


[01:53] Growing up in rural Minnesota: big dreams about
entrepreneurship from her six years.


[04:18] Her epiphany in highschool: growing career in corporate,
then later in startups.


[07:30] Choose your adventure: being curious and choosing
interesting areas of business.


[09:34] Cooperating is the key: creating Product of the Year in
2017 with Jordan Birnbaum.


️ [13:54] It takes courage to choose your vision over big
revenue: don't sacrifice your peace of mind serving clients that
are not aligned with you.


️ [17:32] Leader development challenges: solving problems
crafting messages, team and culture performance in organisations.


️ [21:58] When people are not interested in the work, or caring
enough: Business thrives when workers are happy.


[23:08] Her volunteering in mediation: now working with refugees
and immigrants.


[27:15] Don't underestimate the importance of the human
experience at work.


[28:24] Sense of adventure makes Laura tick: looking forward to
exciting things in life.


 



 


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