E111: Jeanette Brown - Connecting in a Unique Way

 


Since 1999, Jeanette has brought effective public relations,
branding, marketing and positive crisis resolution solutions to
clients across a variety of industries.


When thousands of loyal Maker’s Mark Bourbon drinkers revolted
online after Maker’s Mark announced they were lowering the
alcohol content in the iconic product, Jeanette was a key member
of the team Beam Suntory, the parent company, hired to restore
customer confidence in their brand. Swift action with the brand
owners, communication in social media and consumer influencers
brought what would be called a faux pas comparable to Coca Cola’s
1980s misstep to a footnote in bourbon history. Within a week,
Maker’s Mark fans’ confidence was restored as they happily
awaited the return of the original proof bourbon they had grown
to love. 



In 2016, she managed the “dieselgate” emissions scandal involving
Volkswagen and Audi. By quickly digging in and understanding the
problem facing the automaker, confidence in the restoration
process was restored as lawsuits became the headlines. The
following year she managed communications for PepsiCo while they
pulled an ad featuring Kendall Jenner that was considered
racially insensitive and borrowed heavily from Black Lives
Matter.



In 2017, Jeanette founded Excellence & Presence
Communications to pursue her passion for inspiring collaboration
between clients and her networks to deliver best-in-class
campaigns through culturally relevant stories that inspire
interactions with lifestyle brands, nonprofits and corporations.


Learn more about Jeanette and her company at:


https://excellencepresence.com/  


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